I recently listened to The Health Fit Biz podcast Episode 20 in which they discuss the importance of emphasising benefits over features when selling your services or product.
It helped me realize why I have trouble with the whole sales thing: I do care about features over benefits. Read More
I've long had concerns with conflict of interest in medicine. It was a small factor directing me to chiropractic - this common complaint that medical doctors are in the pockets of the pharmaceutical companies, that they get treated to expensive dinners and luxurious weekend getaways for prioritizing a particular drug, or even prescribing it when not medically necessary.
The great secret is that chiropractors are just as subject to conflict of interest – perhaps to a lesser degree, or at least slightly lower earning potential. Read More