I read the book because I've never been a strong salesperson. And now I know why - I won't lie to a customer, no matter how small or insignificant the lie to get an extra few bucks.
Read MoreFeatures vs Benefits
I recently listened to The Health Fit Biz podcast Episode 20 in which they discuss the importance of emphasising benefits over features when selling your services or product.
It helped me realize why I have trouble with the whole sales thing: I do care about features over benefits.
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